Pablo Calero

Communications & Digital Strategy

My career experience and skills relate to my passions: writing, communicating, creating projects and developing products. When I was 5, I already told my mother that I wanted to be a journalist and 15 years later I graduated in journalism. By that period, I had already created two newspapers, a magazine and embarked on other projects.

I began my career as a journalist, working for different media: press, radio, TV. I was fascinated by the digital world and, after having worked in all traditional media, I started working on communications & marketing digital strategies in a range of agencies. I was working as a social media manager for different companies and for various public institutions. I helped those institutions to develop digital strategies and manage their presence on social media networks. I wrote the guide Ciudadanía y redes sociales. Estrategias de comunicación para instituciones públicas after my experience in that domain.

I then worked as a freelance for almost five years: developing and leading offline and online strategies for different companies and brands, leading the communications in a variety of projects, including in the art industry.

From there on, I began my international experience in Paris as a business developer, working on marketing & communications strategies for different companies and helping them to launch their products and implement their businesses in other countries. Today, I head the Publisher Development team at the advertising platform The Moneytizer where I am in charge of the development strategy in Southern Europe & Americas.

Download CV

EXPERIENCE

Online & offline communication

 Led the online & offline communication of various companies, such as Flamenco Nau, dedicated to the flamenco sector, and Proamagna, a TV production company responsible for two programmes: 'En la tuya o en la mía', broadcasted by Radio Televisión Espanola, main public Spanish television channel, and 'Mi casa es la tuya', broadcasted by Mediaset Spain Group. This included the preparation of communication materials, PR, the development of a social media strategy, coordination across social media profiles, support and strategic advice, preparation of reports and impact analysis.

Social Media Management

Social media manager for Malaga’s Provincial Council for two years and Malaga’s Port Authority for five years. During these years I developed the social media strategy of these clients, which I could then implement, monitor and evaluate. I developed and managed social media contents and provided consultancy services, strategic advice and staff training, as well coordination across profiles and preparation of reports and impact analysis.

Branded content

I created and edited the contents of Malaga's Provincial Council official website (www.malaga.es) for two years, including the website created for the fourth edition of the Biennial of Flamenco Art of Malaga (www.malagaenflamenco.com). In addition, I co-ordinated the development and implementation of several other digital projects.

Marketing & advertising

I developed the marketing and advertising campaigns for different companies operating in the Spanish market (domestic and international), such as AdoptaUnTío (Spanish branch of AdopteUnMec) or The Moneytizer. Today I head the Publisher Development team at The Moneytizer where I am in charge of the company’s development strategy in Southern Europe and the Americas.

Business Development

 I am responsible for product and business development in companies such as The Moneytizer, where I am Head of Publisher Development for Southern Europe and the Americas. My tasks include country account management, co-ordination of client support officers, content development and adaptation, product and service development, brand expansion, product improvement and internationalisation.

Journalism

Editor in various media, e.g. Cadena Ser Radio, Localia Television, the newspapers La Opinión de Málaga and Málaga Hoy, and the EFE Press Agency, where I covered a number of high profile stories. I directed and co-ordinated the implementation of the local radio station Radio Cártama, where I co-ordinated content and broadcast material.

Communication for flamenco & tours

Responsible for online communication of the IV Biennial of Flamenco Art of Malaga and for the company Flamenco Nau, which provides services to flamenco artists, festivals and ‘tablaos’ (flamenco bars). In addition, I advised several artists in the management of communications and their image, the creation of shows. I also managed all the communications and the production of tours and musical events of different types.

Training

Lecturer at the Andalusian Institute of Public Administration, where I taught different courses and conferences on the application of new social media in the public sphere. In addition, I provided training services for various companies and institutions. I published a book on ‘Citizenship and social networks: Communication strategies for public institutions’. These are some of the courses I taught: social media community management in local entities; internet and social network security; crisis management in social networks; social networks for libraries; citizenship and social networks; content management of digital media.

European projects

 I have been the co-ordinator of several projects for the Youth in Action / Erasmus + programme in various European countries such as Romania, Czech Republic, Greece, Latvia and Turkey, as well as in Spain.

EDUCATION

Master in Social Media Management

Social Media School

Graduate in Journalism

Facultad de Ciencias de la Comunicación

Universidad de Málaga

Write a message

If you need communication or digital strategy consulting, please fill this form to contact me.

My profiles in social media: