Pablo Calero

Communications & Digital Strategy

My career experience and skills relate to my passions: writing, communicating, creating projects and developing products. When I was 5, I already told my mother that I wanted to be a journalist and 15 years later I graduated in journalism. By that period, I had already created two newspapers, a magazine and embarked on other projects.

I began my career as a journalist, working for different media: press, radio, TV. I was fascinated by the digital world and, after having worked in all traditional media, I started working on communications & marketing digital strategies in a range of agencies. I was working as a social media manager for different companies and for various public institutions. I helped those institutions to develop digital strategies and manage their presence on social media networks. I wrote the guide Ciudadanía y redes sociales. Estrategias de comunicación para instituciones públicas after my experience in that domain.

I then worked as a freelance for almost five years: developing and leading offline and online strategies for different companies and brands, leading the communications in a variety of projects, including in the art industry.

From there on, I began my international experience in Paris as a business developer, working on marketing & communications strategies for different companies and helping them to launch their products and implement their businesses in other countries. Today, I head the Publisher Development team at the advertising platform The Moneytizer where I am in charge of the development strategy in Southern Europe & Americas.

EXPERIENCE

EDUCATION

Master in Social Media Management

Social Media School

Graduate in Journalism

Facultad de Ciencias de la Comunicación

Universidad de Málaga