Pablo Calero

Communications & Digital Business Strategy

Writing, communicating, creating projects and developing products have been at the core of my career and are areas I feel passionate about. When I was 5, I already told my mother that I wanted to be a journalist. Some 15 years later, I graduated in journalism. By then, I had already created two newspapers, a magazine and embarked on a number of other projects.

I began my career as a journalist, touching upon all media: press, radio, TV. I was fascinated by the digital world so I focused upon communications & marketing digital strategies in a range of agencies. I became a social media manager for different companies and public institutions. I helped those institutions to develop digital strategies and manage their presence on social media networks. I wrote the guide Ciudadanía y redes sociales. Estrategias de comunicación para instituciones públicas building upon my experience in that domain.

I then freelanced for almost five years: developing and leading offline and online strategies for different companies and brands, leading the communications in a variety of projects, including in the art industry.

From then on, I moved to Paris to work as a business developer, working on corporate marketing & communications strategies and helping companies launch their products and implement their business models in other countries. Today, I head the Customer Success team at the advertising platform The Moneytizer where I am in charge of defining the vision and setting tools and processes to develop relationship with customers.

EXPERIENCE

EDUCATION

  • Master in Social Media Management

    Social Media School
  • Graduate in Journalism

    Facultad de Ciencias de la Comunicación

    Universidad de Málaga