Pablo Calero

Communications & Digital Business Strategy

Writing, communicating, creating projects and developing products have been at the core of my career and are areas I feel passionate about. When I was 5, I already told my mother that I wanted to be a journalist. Some 15 years later, I graduated in journalism. By then, I had already created two newspapers, a magazine and embarked on a number of other projects.

I began my career as a journalist, touching upon all media: press, radio, TV. I was fascinated by the digital world so I focused upon communications & marketing digital strategies in a range of agencies. I became a social media manager for different companies and public institutions. I helped those institutions to develop digital strategies and manage their presence on social media networks. I wrote the guide Ciudadanía y redes sociales. Estrategias de comunicación para instituciones públicas building upon my experience in that domain.

I then freelanced for almost five years: developing and leading offline and online strategies for different companies and brands, leading the communications in a variety of projects, including in the art industry.

From then on, I moved to Paris to work as a business developer, working on corporate marketing & communications strategies and helping companies launch their products and implement their business models in other countries. Today, I head the Customer Success team at the advertising platform The Moneytizer where I am in charge of defining the vision and setting tools and processes to develop relationship with customers.

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EXPERIENCE

Online & offline communication

 Led the online & offline communication of various companies, such as Flamenco Nau, dedicated to the flamenco sector, and Proamagna, a TV production company responsible for two programmes: 'En la tuya o en la mía', broadcasted by Radio Televisión Espanola, main public Spanish television channel, and 'Mi casa es la tuya', broadcasted by Mediaset Spain Group. This included the preparation of communication materials, PR, the development of a social media strategy, coordination across social media profiles, support and strategic advice, preparation of reports and impact analysis.

Social Media Management

Social media manager for Malaga’s Provincial Council for two years and Malaga’s Port Authority for five years. During these years I developed the social media strategy of these clients, which I could then implement, monitor and evaluate. I developed and managed social media contents and provided consultancy services, strategic advice and staff training, as well coordination across profiles and preparation of reports and impact analysis.

Branded content

I created and edited the contents of Malaga's Provincial Council official website (www.malaga.es) for two years, including the website created for the fourth edition of the Biennial of Flamenco Art of Malaga (www.malagaenflamenco.com). In addition, I co-ordinated the development and implementation of several other digital projects.

Marketing & advertising

I developed the marketing and advertising campaigns for different companies operating in the Spanish market (domestic and international), such as AdoptaUnTío (Spanish branch of AdopteUnMec) or The Moneytizer, where I headed the Publisher Development team and was in charge of the company’s development strategy in Southern Europe and the Americas.

Business Development

 Responsible for product and business development in companies such as The Moneytizer, where I was Head of Publisher Development for Southern Europe and the Americas. My tasks include country account management, co-ordination of client support officers, content development and adaptation, product and service development, brand expansion, product improvement and internationalisation. Today, I head the Customer Success team at The Moneytizer where I am in charge of defining the vision and setting tools and processes to develop relationship with customers.

Journalism

Editor in various media, e.g. Cadena Ser Radio, Localia Television, the newspapers La Opinión de Málaga and Málaga Hoy, and the EFE Press Agency, where I covered a number of high profile stories. I directed and co-ordinated the implementation of the local radio station Radio Cártama, where I co-ordinated content and broadcast material.

Communication for flamenco & tours

Responsible for online communication of the IV Biennial of Flamenco Art of Malaga and for the company Flamenco Nau, which provides services to flamenco artists, festivals and ‘tablaos’ (flamenco bars). In addition, I advised several artists in the management of communications and their image, the creation of shows. I also managed all the communications and the production of tours and musical events of different types.

Training

Lecturer at the Andalusian Institute of Public Administration, where I taught different courses and conferences on the application of new social media in the public sphere. In addition, I provided training services for various companies and institutions. I published a book on ‘Citizenship and social networks: Communication strategies for public institutions’. These are some of the courses I taught: social media community management in local entities; internet and social network security; crisis management in social networks; social networks for libraries; citizenship and social networks; content management of digital media.

European projects

 I have been the co-ordinator of several projects for the Youth in Action / Erasmus + programme in various European countries such as Romania, Czech Republic, Greece, Latvia and Turkey, as well as in Spain.

EDUCATION

  • Master in Social Media Management

    Social Media School

  • Graduate in Journalism

    Facultad de Ciencias de la Comunicación

    Universidad de Málaga